Frito-Lay Creates Breathalyzer, Twitter Reacts Accordingly

Frito-Lay has created a limited edition “Party Safe” Tostitos chip bag that doubles as a breathalyzer. Yup, you read that right. The special bag, which will only be available in limited quantities during the Super Bowl, reportedly comes equipped with a sensor that can detect alcohol on a person’s breath. If it determines the user is too drunk to drive, ...

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Budweiser's Super Bowl LI Ad Is A Story Of Overcoming Xenophobia

At some point during Super Bowl LI on Sunday, Anheuser-Busch will run an ad that tells the story of a man fulfilling his American dream in spite of the anti-immigrant sentiment he faced along the way.  In the ad, which was released online Tuesday, a German immigrant arrives by boat in the U.S., where he is told, “You’re not wanted here. ...

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Giants Have Active 24 Hours And Agree To Acquire Korean Infielder Hwang

The Giants had a busy 24 hours Monday afternoon and Tuesday morning, as they agreed to sign Korean infielder Jae-gyun Hwang, who might have the biggest bat flip in the history of baseball, to a minor league deal, with an invite to Spring Training. The Giants also acquired veteran catcher Nick Hundley to a one-year, $2 million major-league deal, and ...

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New York Post Sportswriter Claims He Was Fired For Anti-Trump Tweet

A sportswriter for the New York Post claims that he was fired on Friday because of an anti-Trump tweet. Bart Hubbuch, a columnist and NFL reporter for the paper, posted a new tweet on Monday with his explanation for his sudden termination: Last Friday, I was fired by the New York Post for tweeting on my own time seven days ...

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#FredinChina: Is Didi to blame for a disruptive ride-hailing market?

I’m Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, an independent creative boutique network based in New York, Shanghai and Paris. #FredinChina is an essential social media podcast to know and understand the world’s largest economy. I fell in love with China, and live in Shanghai with my wife and three sons ...

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Google Workers Stage Large-Scale Walkout To Protest Trump's Executive Order On Immigration

Google workers across the country kicked off the week by walking off the job to protest President Donald Trump ’s executive order on immigration , which temporarily bans citizens from seven predominantly Muslim countries from entering the United States. Photos showed hundreds of Googlers rallying outside several company offices Monday, including its global headquarters in Mountain View, California. CEO Sundar Pichai ...

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This App Is Putting More Resources Into Sexual Assault Survivors’ Hands

A new smartphone app is putting resources and information in the hands of sexual assault survivors and advocates on college campuses. Created by four recent college graduates, Reach Out provides actionable stepsfor dealing with sexual assault to both college students and university administrators. Reach Out is part of Capptivation Inc ., which is also owned by the four founders of the app ...

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Smart Cities And Smart Sewers

Smart cities have been a hot topic of the past year or so, but much of the discussions have revolved around smarter management of the transport infrastructure in our cities. There are some fascinating projects underway that look at some of the less glamorous parts of urban life however. For instance, I wrote a while back about a project that ...

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When Inspiration Strikes: UGC's Role in the Path to Purchase

Social media has evolved from being a fun pastime to a central part of human life, influencing how we keep in touch with family, socialize with friends and share content we’re passionate about. Across industries, social media has also become a vital part of the consumer journey, and consumers representing all demographics are turning to social networks to seek inspiration ...

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The Leader Of Syria's White Helmets Can't Go To The Oscars Because Of Trump's Refugee Ban

Sultan Kitaz / Reuters The leader of a group of life-saving Syrian volunteers, immortalized in an Oscar-nominated documentary, has criticized Trump’s refugee ban that means he will be unable to attend the awards ceremony. Trump’s highly controversial executive order, signed on Friday , banned Syrians from entering the United States indefinitely. Netflix’s documentary The White Helmets , directed by Orlando ...

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